Scientific research provides the reader concrete evidence whereas observational research provides evidence in an analogous way. The use of concrete evidence is helpful for readers as it demonstrates the truth and facts behind what is otherwise an assumption. Yet, the observational research that Jamison conducts allows readers to connect to the issues emotionally. This emotional connection allows the research to interact with a wider audience. To make this observational research have the same factual effect of scientific research, Jamison uses scientific article headings throughout her article. By labeling her stories as research, Jamison frames her observational studies as factual studies.